Concise encyclopedia of church and religious organization marketing /

Sparad:
Bibliografiska uppgifter
Övriga upphovsmän: Stevens, Robert E., 1942-
Materialtyp: Bok
Språk:English
Publicerad: Binghamton, N.Y. : Best Business Books : Haworth Reference Press, c2006.
Ämnen:
Church marketing > Encyclopedias.
Religious institutions > Marketing > Encyclopedias.
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245 0 0 |a Concise encyclopedia of church and religious organization marketing /  |c Robert E. Stevens ... [et al.]. 
260 |a Binghamton, N.Y. :  |b Best Business Books :  |b Haworth Reference Press,  |c c2006. 
300 |a xiii, 176 p. :  |b ill. ;  |c 23 cm. 
504 |a Includes bibliographical references (p. 159-164) and index. 
505 0 |a Access -- Active listening -- Adoption process -- Advertising message -- Atmosphere -- Attitude measurement -- Benefits of marketing -- Brand equity -- Budgets -- Cause-related marketing -- Communication methods -- Competition -- Competitive advantage -- Constituent analysis -- Constituent behavior -- Constituent service -- Contribution analysis -- Contribution/cost controls -- Contribution sources -- Controlling marketing activities -- Costs to target audience -- Database or donorbase marketing -- Data collection -- Data collection and analysis -- Demographics -- Descriptive (quantitative) research -- Direct marketing -- Environmental scanning -- Exchange -- Exploratory (qualitative) research -- Facility design -- Family life cycle -- Focus groups -- Fund raising -- Geodemographics -- Giving motivations -- Grid analysis -- Implementation -- Internal marketing -- Location analysis -- Market segmentation -- Marketing -- Marketing communications -- Marketing mix -- Marketing orientation -- Marketing plan -- Marketing planning -- Marketing research -- Mass communication media -- Measurement -- Message content -- Ministries portfolio -- Mission-based product mix -- Moments of truth -- New program development -- Idea generation -- Feasibility analysis -- Niche marketing -- Objectives -- Objective areas -- Organization and program life cycles -- Organization structure -- Performance evaluation and control -- Personal contact -- Personal contact process -- Positioning -- Primary data -- Program offerings -- Program/service elements -- Promotion budget -- Promotional mix -- Publicity -- Questionnaire -- Research design -- Research methodology -- Sampling -- Scales -- Secondary data -- Survey research -- Survey methods -- Swot analysis -- Target audience -- Appendix a. marketing and religion : a review of the two literatures / Bruce Wrenn -- Phylis mansfield -- Appendix b. writers/researchers in church and religious organization marketing. 
650 0 |a Church marketing  |v Encyclopedias. 
650 0 |a Religious institutions  |x Marketing  |v Encyclopedias. 
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